Montessori Enrollment
A weekly read on enrollment, operations, & parent-facing strategy — written for the people running Montessori schools.
Start the mixed-age classroom explanation with year three, not year one
Most Montessori tours explain mixed-age classrooms by starting with the youngest child. That framing raises a harder question than it answers.
Read the issue →From the archive
- Issue No 07
The exit interview isn't for the family that's leaving
Most exit interviews at Montessori schools are designed to answer a question that can't be acted on. The better question is what's still active.
- Issue No 06
Why the tuition increase letter should go out before re-enrollment opens
Most Montessori schools send the tuition increase with the re-enrollment contract. That timing turns price into the first re-enrollment question.
- Issue No 05
The referral ask most Montessori schools make too early
Most Montessori referral programs generate few families a year not because the incentive is wrong, but because the ask is timed and worded poorly.
- Issue No 04
The family that didn't show up for their tour hasn't said no
A tour no-show is almost never a rejection. It's a scheduling failure, and the email you send in the next 24 hours determines whether the family comes back.
- Issue No 03
Losing four-year-olds to free pre-K is a messaging failure, not a market failure
When public pre-K expands into your market, the instinct to defend tuition is wrong. Here's what the schools holding enrollment are doing differently.
- Issue No 02
Stop sending the philosophy PDF to first-time inquirers
The Montessori philosophy explainer is the wrong response to a parent inquiry. Here's what to send instead, and why it converts better.
- Issue No 01
A four-question audit for stalled re-enrollment
When re-enrollment numbers slip, the cause is rarely the contract or the tuition. These four questions surface what's actually happening.
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